SHORT GUIDE ON HOW TO CREATE A LOGO FOR YOUR BRAND

Big brands are not logo-less. Because a logo plays a big role in how people perceive your brand, plus it’s a very effective way to convey your brand’s message. And not just big brands, the smallest of businesses are getting logos made for themselves. This is because the importance of logos from a marketing point of view is immense. Logo designers are present around the world and increasing day by day. Not just in North America but also in countries like Malaysia, Singapore, and England. Logo Design Singapore is expanding and reaching the top of the logo designing world.

Now, the process of creating a logo is kind of complicated. But we have given you a short guide on how to create your logo in the minimum amount of time. There are certain steps which you need to follow which are given below:

Defining Your Brand Identity

An effective brand conveys the brand’s personality. In simple words, a good logo communicates your brand’s image. What the company is about and its functions. After pondering and discussing about the brand, and also understanding what makes the brand unique, you’ll have a clear idea what your logo should look like. Some questions you can ask yourself are:

l  What is the purpose of starting this business?

l  What are the beliefs and values that are important as a company?

l  What are we good at as compared to other companies?

l  How are we unique?

l  Which two or three words can be used to describe your company?

Look for Inspiration

Finding inspiration can be one of the hardest parts of designing a logo. But here are some tips that can be helpful. Brainstorming is one very effective way of developing an idea. You can check out your competitors, keep your audience in mind, and focus discuss your ideas.

Select Your Design Style

Colors, typography, shapes and graphics can be combined or used individually to create a great killer logo. All these elements should be used efficiently so that the logo does not look ‘over’. When thinking about the design, what you need to understand is that there is no singe design which is perfect for you. What might work for one brand might not be perfect for yours and vice versa. Some types which you can choose from are:

l  Classic

l  Retro or vintage

l  Modern and minimalist

l  Fun and quirky

l  Handmade and handcrafted

Select the Right Type of Logo

Some types of logos have different characteristics. They are mentioned below:

l  Lettermarks (Monogram Logos)

l  Wordmarks

l  Pictorial marks

l  Abstract Logo Marks

l  Mascots

Choose the Source of the Design

These days AI is spreading like crazy. Even the minor tasks are being done by AI. AI is being used to create logos as well. Besides that, a designer can be hired to create the logo.  He or she can be a freelancer or work for a company. Try to convey the information you have regarding your brainstorming so that the logo is made as close to what you want.

Conclusion

Designing a logo is no rocket science. But it just needs some skills and dedication. It even doesn’t cost a fortune to get a logo created. The steps are relatively straight forward too. Now is the best time to get a logo made for your business because the best logo design services are available easily